Techtv's Cutting the Cord: A Wireless Consumer Guide PDF (Adobe DRM) download by Joyce Schwarz

Techtv's Cutting the Cord: A Wireless Consumer Guide

Peachpit Press
Publication date: June 2002
ISBN: 9780768664157
Digital Book format: PDF (Adobe DRM)

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Most cellular and PDA users care more about what use they will get out of a device, rather then exactly how it works. Wireless service is much more than a cell phone. Today's carriers provide in-depth services such as online transactions, unified messaging, location services, and comparison shopping. One in four owners of mobile devices stops using m-commerce applications after the first few attempts because of frustration, according to a report by The Boston Consulting Group (BCG). According to research by Allied Business Intelligence (ABI), many people are not aware of the cell phone's wireless Internet capabilities. TechTV's Cutting the Cord will also enlighten the reader with wireless trends, where they are headed, and how to prepare for this when making decisions today.
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