Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests PDF (Adobe DRM) download by Mal Warwick

Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests

John Wiley & Sons, Inc.
Publication date: August 2003
ISBN: 9780787971410
Digital Book format: PDF (Adobe DRM)

Buy PDF

Our price:
$27.99
Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing—when done correctly—can raise more money for your organization. In Testing, Testing, 1,2,3 direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage. Like Warwick's other, widely quoted books on fundraising, Testing, Testing, 1,2,3 is based on an abundance of real-world examples drawn from his more than two decades of experience in direct mail.

Read a Charity Channel review:

http://www.charitychannel.com/publish/templates/?a=38

Please sign in to review this product.
Format:
Devices:
Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
2164 Kb
Language:
ENG
Copy From Text:
Enabled. Limit of 5 selections within 365 days.
Printing:
Enabled and unlimited.
Other books by Mal Warwick
The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers PDF (Adobe DRM) download by Paul Polak
The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers
Paul Polak & Mal Warwick
Berrett-Koehler Publishers, September 2013
ISBN: 9781609940775
Format: PDF, ePub
List Price: $27.95 Our price: $24.99
How to Write Successful Fundraising Appeals ePub (Adobe DRM) download by Mal Warwick
How to Write Successful Fundraising Appeals
Mal Warwick
Jossey-Bass, May 2013
ISBN: 9781118543665
Format: ePub
Our price: $36.99
Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future ePub (Adobe DRM) download by Mal Warwick
Fundraising When Money Is Tight
Mal Warwick
Jossey-Bass, March 2009
ISBN: 9780470481325
Format: ePub, PDF
Our price: $19.99
Values-Driven Business: How to Change the World, Make Money, and Have Fun PDF (Adobe DRM) download by Ben Cohen
Values-Driven Business
Ben Cohen & Mal Warwick
Berrett-Koehler Publishers, April 2006
ISBN: 9781576753583
Format: PDF, ePub
List Price: $16.95 Our price: $12.99