The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success ePub (Adobe DRM) download by Colin Barrow

The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

Kogan Page
Publication date: September 2011
ISBN: 9780749462185
Digital Book format: ePub (Adobe DRM)

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The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.
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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success ePub (Adobe DRM) download by Colin Barrow
Kogan Page, September 2011
ISBN: 9780749462185
EAN:  2370003787986
ePub (Adobe DRM)
List Price: $24.95 eBook price: $22.99
The 30 Day MBA in Marketing PDF (Adobe DRM) download by Colin Barrow
Kogan Page, September 2011
ISBN: 9780749462185
EAN:  9780749462185
PDF (Adobe DRM)
List Price: $24.95 eBook price: $22.99
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