The 33 Ruthless Rules of Local Advertising ePub (Adobe DRM) download by Michael Corbett

The 33 Ruthless Rules of Local Advertising

By Michael Corbett

Business & Economics : Advertising & Promotion
SummitView Publishing, Inc.
Publication date: February 2012
ISBN: 9780966738353
Digital Book format: ePub (Adobe DRM)

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This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.
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Language:
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