The ABC of XYZ: Understanding the Global Generations PDF (Adobe DRM) download by Mark McCrindle

The ABC of XYZ: Understanding the Global Generations

University of New South Wales
Publication date: April 2010
ISBN: 9781742245638
Digital Book format: PDF (Adobe DRM)

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Based on a more than a decade of research, this reference is designed for marketers, managers, educators, and parents who need a useful, fun, not-too-technical introduction to generational research. The breezy vocabulary of this kind of study is familiar to most people-Are Gen X-ers still slackers? Will Gen Y-ers ever move out of the house? Why are Zeds so spoiled?-but this guide goes deeper with explanations of how a generation is defined and the statistical tools that allow social scientists to track the behavior of its members over time. The discussion also provides examples of generational conflicts in school, home, and the workplace-and reveals how these clashes can be understood and resolved. Interspersed with useful tables and figures, the book also compares English-speaking countries with their generational counterparts in Japan, Finland, and other parts of the world.
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The ABC of XYZ: Understanding the Global Generations PDF (Adobe DRM) download by Mark McCrindle
University of New South Wales, April 2010
ISBN: 9781742245638
EAN:  9781742245638
PDF (Adobe DRM)
List Price: $27.95 eBook price: $24.99
The ABC of XYZ: Understanding the Global Generations ePub (Adobe DRM) download by Mark McCrindle
University of New South Wales Press, April 2010
ISBN: 9781742240947
EAN:  9781742240947
ePub (Adobe DRM)
List Price: $27.95 eBook price: $24.99
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