The Bare Bones Introduction to Integrated Marketing Communication ePub (Adobe DRM) download by Robyn Blakeman

The Bare Bones Introduction to Integrated Marketing Communication

Rowman & Littlefield Publishers
Publication date: December 2008
ISBN: 9780742571198
Digital Book format: ePub (Adobe DRM)

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This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
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The Bare Bones Introduction to Integrated Marketing Communication ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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7062 Kb
Language:
ENG
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