The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion ePub (Adobe DRM) download by Tom Peters

The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion

Knopf Doubleday Publishing Group
Publication date: December 1999
ISBN: 9780375410970
Digital Book format: ePub (Adobe DRM)

Buy ePub

Our price:
$16.99
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder."

Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.

A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.

But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.

I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.

Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You.

In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.


See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.


From the Hardcover edition.
Please sign in to review this product.
Devices:
The Brand You 50 (Reinventing Work) ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
495 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Tom Peters
In Search of Excellence: Lessons from America's Best-Run Companies ePub (Adobe DRM) download by Thomas J. Peters
In Search of Excellence: Lessons from America's Best-Run Companies
Thomas J. Peters & Tom Peters & Robert H. Jr. Waterman
HarperBusiness, November 2012
ISBN: 9780060548780
Format: ePub
Our price: $11.99
The Circle of Innovation: You Can't Shrink Your Way to Greatness ePub (Adobe DRM) download by Tom Peters
The Circle of Innovation
Tom Peters
Knopf Doubleday Publishing Group, September 2010
ISBN: 9780679757658
Format: ePub
Our price: $11.99
The Tom Peters Seminar: Crazy Times Call for Crazy Organizations ePub (Adobe DRM) download by Tom Peters
The Tom Peters Seminar
Tom Peters
Knopf Doubleday Publishing Group, September 2010
ISBN: 9780679754930
Format: ePub
Our price: $13.99
The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times ePub (Adobe DRM) download by Tom Peters
The Pursuit of Wow!
Tom Peters
Knopf Doubleday Publishing Group, September 2010
ISBN: 9780679755555
Format: ePub
Our price: $11.99