The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers ePub (Adobe DRM) download by MaryLee Sachs

The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers

Gower
Publication date: July 2011
ISBN: 9781409459149
Digital Book format: ePub (Adobe DRM)

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Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities.
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The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers ePub (Adobe DRM) download by MaryLee Sachs
Gower, July 2011
ISBN: 9781409459149
EAN:  9781409459149
ePub (Adobe DRM)
List Price: $59.95 eBook price: $54.99
The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers ePub (Adobe DRM) download by MaryLee Sachs
Routledge, April 2016
ISBN: 9781317038887
EAN:  9781317038887
ePub (Adobe DRM)
List Price: $59.95 eBook price: $55.99
The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers PDF (Adobe DRM) download by MaryLee Sachs
Routledge, April 2016
ISBN: 9781317038894
EAN:  9781317038894
PDF (Adobe DRM)
List Price: $59.95 eBook price: $55.99
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