The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, Germany PDF (Adobe DRM) download by Michael Johnen

The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, Germany

GRIN Verlag
Publication date: January 2003
ISBN: 9783638177139
Digital Book format: PDF (Adobe DRM)

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In 1999 the Holsten-Group increased its turnover by 20.1% to DEM 1907 million. This total was made up of the following sales breakdowns - 63% beer sales and 37% of non-alcoholic beverages sales (Annual Report 1999, p.21). The number of employees of Holsten worldwide amounted to 3170 at the end of 1999. This has gone up by 11% compared to the previous year. 2408 people are employed in the beer segment and 762 people are employed in the production of non-alcoholics beverages. The Holsten-Brauerei AG employes 1165 personnel and Holsten (UK) employes 56 people (Annual Report 1999, p.37).
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