The Creative Process Illustrated: How Advertising's Big Ideas Are Born ePub download by W. Glenn Griffin

The Creative Process Illustrated: How Advertising's Big Ideas Are Born

Publication date: August 2010
ISBN: 9781440311024
Digital Book format: ePub (DRM-Free)
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FINALLY, ANSWERS TO THE QUESTION: HOW ARE BIG IDEAS BORN? Foreword by Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation

Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea.

Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea.

You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny.

The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find:

  • Process canvases—sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising.

  • Profiles—insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments.

  • Practical analysis—a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.

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    A valuable text

    I found this such a useful book. Being given this window into the creative minds of such a wide range of great designers is a real gift. It is always enlightening to see how others work their craft and this book did not disappoint on any levels. It is interesting to read on its own as a stand-alone book, but I can imagine it becoming a popular supplement to many academic courses in the field simply because of its rareity of information, clarity of presentation, but also the motivational buzz it leaves you with.
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    very useful

    The Creative Process Illustrated How Advertising's Big Ideas are Born by Glenn Griffin is a piece of work that is worth reading by professional designers, students and companies that want to refresh their perspective about their advertising campaigns. It gives insights from many famous marketing companies and exposes some professional designer’s profiles where they explain what are the steps in the creative process and how you can achieve a great new look of your company by broadening your mind and creativity.
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