The Crm Project Management Handbook: Building Realistic Expectations and Managing Risk PDF (Adobe DRM) download by Michael Gentle

The Crm Project Management Handbook: Building Realistic Expectations and Managing Risk

Kogan Page
Publication date: December 2002
ISBN: 9780749447212
Digital Book format: PDF (Adobe DRM)

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Once you have bought into the concept of customer relationship management (CRM), how do you separate the practical and useful from the pie-in-the-sky to plan, scope and implement a project that delivers tangible results? With CRM project failure rates running as high as 80 per cent, anyone unable to answer this question stands every chance of becoming yet another accident statistic.
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