The Culturally Customized Web Site ePub (Adobe DRM) download by Arun Pereira

The Culturally Customized Web Site

Routledge
Publication date: June 2012
ISBN: 9781136358524
Digital Book format: ePub (Adobe DRM)

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In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:* First, to present a review and survey results on standardization/localization issues on the web* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools* Third, to show readers the power and effectiveness of culturally customized websitesThis is the first book to address the issue of website standardization, localization-or what the authors refer to as "cultural customization". Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.Visit www.theculturallycustomizedwebsite.com
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The Culturally Customized Web Site ePub (Adobe DRM) download by Arun Pereira
Routledge, June 2012
ISBN: 9781136358524
EAN:  9781136358524
ePub (Adobe DRM)
List Price: $44.95 eBook price: $41.99
The Culturally Customized Web Site PDF (Adobe DRM) download by Arun Pereira
Routledge, June 2012
ISBN: 9781136358531
EAN:  9781136358531
PDF (Adobe DRM)
List Price: $44.95 eBook price: $41.99
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