The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First PDF (Adobe DRM) download by Ibm

The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First

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McGraw-Hill
Publication date: November 1999
ISBN: 9780071371407
Digital Book format: PDF (Adobe DRM)

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The Customer-Centered Enterprise is the only in-depth exploration of IBM's battle-tested Customer Value Management program--the revolutionary concept that makes the customer's viewpoint paramount in every corporate process and management decision.
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