The Customer Loyalty Solution PDF (Adobe DRM) download by Arthur Hughes

The Customer Loyalty Solution

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McGraw-Hill
Publication date: February 2003
ISBN: 9780071429047
Digital Book format: PDF (Adobe DRM)

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Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Land's End to IBM are using today's new breed of database marketing tools to compute lifetime value, cut costs in every area, and make databases easier to access and utilize from anywhere on the globe.
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