The Designful Company: How to build a culture of nonstop innovation PDF (Adobe DRM) download by Marty Neumeier

The Designful Company: How to build a culture of nonstop innovation

Peachpit Press
Publication date: December 2008
ISBN: 9780321620699
Digital Book format: PDF (Adobe DRM)
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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of history.

Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.

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The Designful Company: How to build a culture of nonstop innovation PDF (Adobe DRM) download by Marty Neumeier
Peachpit Press, December 2008
ISBN: 9780321620699
EAN:  9780321620699
PDF (Adobe DRM)
List Price: $27.99 eBook price: $24.99
The Designful Company: How to build a culture of nonstop innovation ePub (Adobe DRM) download by Marty Neumeier
Peachpit Press, December 2008
ISBN: 9780321648815
EAN:  9780321648815
ePub (Adobe DRM)
List Price: $27.99 eBook price: $24.99
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