The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media PDF (Adobe DRM) download by Paul Chaney

The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

Wiley
Publication date: August 2009
ISBN: 9780470538432
Digital Book format: PDF (Adobe DRM)

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Practical applications for using social media to boost your business

Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.

Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.

  • Explains how you can use social media to grow your business and connect with consumers
  • Author Paul Chaney is a leading authority on blogging and social media
  • Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more
  • Shows how to design a comprehensive marketing strategy using traditional and new media platforms

Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.

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The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media PDF (Adobe DRM) download by Paul Chaney
Wiley, August 2009
ISBN: 9780470538432
EAN:  9780470538432
PDF (Adobe DRM)
eBook price: $16.99
The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media ePub (Adobe DRM) download by Paul Chaney
Wiley, September 2009
ISBN: 9780470538456
EAN:  9780470538456
ePub (Adobe DRM)
eBook price: $16.99
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