The Easy Step by Step Guide to Building a Positive Media Profile: How to Raise the Profile of Your Organisation Through the Media

By Pauline Rowson

Rowmark
Publication date: October 2006

ISBN: 9780953985623

Digital Book format: PDF (Adobe DRM)

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Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This book looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview and how to handle a bad news story. This guide provides a discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release; how to conduct a radio or TV interview; how to build and maintain good relations with the media; and how to handle a media crisis.

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