The Everything Guide to Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells PDF (Adobe DRM) download by Steve Slaunwhite

The Everything Guide to Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells

Adams Media
Publication date: September 2010
ISBN: 9781440524042
Digital Book format: PDF (Adobe DRM)

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The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line.Features expert strategies for you to:Write compelling headlines, tag lines, and leadsAvoid common copywriting mistakesStrengthen brand developmentStart a freelance copywriting businessWrite copy for all media-print, radio, TV, and Web sitesWhether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
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The Everything Guide to Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells PDF (Adobe DRM) download by Steve Slaunwhite
List Price: $15.95 eBook price: $11.99
The Everything Guide To Writing Copy ePub (Adobe DRM) download by Steve Slaunwhite
Adams Media, January 2012
ISBN: 9781440524035
EAN:  9781440524035
ePub (Adobe DRM)
List Price: $14.95 eBook price: $11.99
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