The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business PDF (Adobe DRM) download by Mike Barlow

The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business

Wiley
Publication date: December 2010
ISBN: 9781118005217
Digital Book format: PDF (Adobe DRM)

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An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations

Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies.

  • High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategies
  • Describes the actual processes, organizational structures, and technology platforms required to develop and execute a strategy of continuous engagement with customers, partners, and stakeholders
  • Provides both how-to advice as well as best practices on creating an enterprise social networking strategy
  • Other titles by Barlow: Partnering with the CIO: The Future of IT Sales Seen Though the Eyes of Decision Makers

An executive handbook and referencefor social media strategy planning and development, The Executive's Guide to Enterprise Social Media Strategy answers all the questions you have on this topic, including why every corporation needs a social media strategy and how it can be successfully leveraged to achieve business objectives.

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The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business PDF (Adobe DRM) download by Mike Barlow
eBook price: $29.99
The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business ePub (Adobe DRM) download by Mike Barlow
eBook price: $29.99
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