The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies PDF (Adobe DRM) download by Kaye Sung Chon

The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

Routledge
Publication date: October 2012
ISBN: 9781136752933
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$72.95
Our price:
$67.99

You save: $4.96 (7%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth?

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus.

The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detail—including their actual fees and how they function, with helpful commentary on each. This format, designed with educators’ needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand.

The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines:
  • the question of diversification vs. specialization
  • vertical, horizontal, and diagonal integration
  • acquisitions, mergers, and strategic alliances
  • franchise contracts, management contracts, leaseholds, and ownership
  • branding and globalization
  • why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising
Packed with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching/training/professional library.
Please sign in to review this product.
Format:
Devices:
The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
1128 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies ePub (Adobe DRM) download by Kaye Sung Chon
Routledge, October 2012
ISBN: 9781136752926
EAN:  9781136752926
ePub (Adobe DRM)
List Price: $72.95 eBook price: $67.99
The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies PDF (Adobe DRM) download by Kaye Sung Chon
Routledge, October 2012
ISBN: 9781136752933
EAN:  9781136752933
PDF (Adobe DRM)
List Price: $72.95 eBook price: $67.99
Other books by Kaye Sung Chon
Convention Tourism: International Research and Industry Perspectives ePub (Adobe DRM) download by Kaye Sung Chon
Convention Tourism: International Research and Industry Perspectives
Kaye Sung Chon & Karin Weber
Routledge, May 2014
ISBN: 9780789012838
Format: ePub, PDF
List Price: $66.95 Our price: $61.99
Tourism in Southeast Asia: A New Direction ePub (Adobe DRM) download by Kaye Sung Chon
Tourism in Southeast Asia: A New Direction
Kaye Sung Chon
Routledge, July 2013
ISBN: 9780789007322
Format: ePub, PDF
List Price: $57.95 Our price: $53.99
Geography and Tourism Marketing ePub (Adobe DRM) download by Kaye Sung Chon
Geography and Tourism Marketing
Kaye Sung Chon
Routledge, July 2013
ISBN: 9780789003355
Format: ePub, PDF
List Price: $67.95 Our price: $62.99
Tourism and Hotel Development in China: From Political to Economic Success PDF (Adobe DRM) download by Kaye Sung Chon
Tourism and Hotel Development in China: From Political to Economic Success
Kaye Sung Chon & Terry Lam *Deceased* & Ray J Pine
Routledge, April 2013
ISBN: 9780789012579
Format: PDF, ePub
List Price: $63.95 Our price: $59.99