The Key to the C-Suite: What You Need to Know to Sell Successfully to Top Executives ePub (Adobe DRM) download by Jill Konrath

The Key to the C-Suite: What You Need to Know to Sell Successfully to Top Executives

Amacom
Publication date: June 2011
ISBN: 9780814417317
Digital Book format: ePub (Adobe DRM)

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Sell to the C-suite by speaking their languageà. With budgets more stringent than ever, important purchasing decisions have moved up the ladder to the C-suite. These days, it is crucial for sales professionals to understand the financial metrics senior level executives use to make strategic buying decisions and be able to communicate the positive effect their products or services will have on a companys financial statements. This book shows readers how to build a convincing business case and present it to C-level executives. Readers will discover how to: Find key financial information on a prospect. Determine a corporations financial stability ò Clearly define the value of the product or service they are selling ò Calculate the value impact of their offerings in financial metrics Clarifying how sales packages fit into metrics such as return on asset, return on equity, operating costs, net profit, and earnings, this book reveals how readers can determine their products value as perceived by an organizations ultimate decision makers, and unlock the door to greater sales.
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The Key to the C-Suite: What You Need to Know to Sell Successfully to Top Executives ePub (Adobe DRM) download by Jill Konrath
Amacom, June 2011
ISBN: 9780814417317
EAN:  9780814417317
ePub (Adobe DRM)
List Price: $22.00 eBook price: $19.99
The Key to the C-Suite: What You Need to Know to Sell Successfully to Top Executives PDF (Adobe DRM) download by Jill Konrath
Amacom, June 2011
ISBN: 9780814417317
EAN:  2370003381795
PDF (Adobe DRM)
List Price: $22.00 eBook price: $19.99
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