The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything PDF (Adobe DRM) download by Matthew May

The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything

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McGraw-Hill
Publication date: October 2012
ISBN: 9780071795623
Digital Book format: PDF (Adobe DRM)

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The Laws of Subtraction features contributions by over50 highly regarded thinkers, creatives, and executives.

On Law #1: What Isn't There Can Often Trump What Is
"When you reduce the number of doors that someone can walk through, more people walk through the one that you want them to walk through." -- SCOTT BELSKY, founder and CEO of Behance and author of Making Ideas Happen

On Law #2: The Simplest Rules Create the Most Effective Experience
"Keeping it simple isn't easy. By exploiting subtraction in innovation, we've been able to create an environment of freedom and creativity that allows us to thrive." -- BRAD SMITH, CEO, Intuit

On Law #3: Limiting Information Engages the Imagination
"Subtraction can mean the difference between a highly persuasive presentation and a long, convoluted, and confusing one. Why say more when you can say less?" -- CARMINE GALLO, author of The Apple Experience

On Law #4: Creativity Thrives Under Intelligent Constraints
"Here's the key to the conundrum for managers who want to stoke the innovation fire: That close cousin of scarcity, constraint, can indeed foster creativity." -- TERESA AMABILE, author of The Progress Principle

On Law #5: Break Is the Important Part of Breakthrough
"If you kill the butterflies in your stomach, you'll kill the dream. Embrace the feeling. Save the butterflies." -- JONATHAN FIELDS, author of Uncertainty

On Law #6: Doing Something Isn't Always Better Than Doing Nothing
"When we're faced with the greatest odds against us, often we need to edit rather than add." -- CHIP CONLEY, cofounder of Joie de Vivre Hospitality and author of Emotional Equations

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The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything PDF (Adobe DRM) download by Matthew May
McGraw-Hill, October 2012
ISBN: 9780071795623
EAN:  9780071795623
PDF (Adobe DRM)
List Price: $24.00 eBook price: $21.99
The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything ePub (Adobe DRM) download by Matthew May
McGraw-Hill, October 2012
ISBN: 9780071795623
EAN:  2370004578811
ePub (Adobe DRM)
List Price: $24.00 eBook price: $21.99
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