The Logo Decoded: WHAT LOGOS CAN DO TO YOU PDF (Adobe DRM) download by LORA STARLING

The Logo Decoded: WHAT LOGOS CAN DO TO YOU

Balboa Press
Publication date: December 2011
ISBN: 9781452503028
Digital Book format: PDF (Adobe DRM)

Buy PDF

Our price:
$3.99
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!

More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing.

Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy.

The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos.

• Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives.

• Learn to make informed choices about brands.

• Find out how a logo reflects the state of the brand and holds it to account.

Please sign in to review this product.
Format:
Devices:
The Logo Decoded: WHAT LOGOS CAN DO TO YOU PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
8675 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.