The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value PDF (Adobe DRM) download by Frederick F. Reichheld

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

Harvard Business School Press
Publication date: March 1996
ISBN: 9781578513178
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$24.95
Our price:
$21.99

You save: $2.96 (12%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
Reichheld lays out a new "economics of loyalty" that provides a framework where the "soft" elements of business--loyalty and learning--can be effectively linked to the hard science of cash flows and cost/benefit analysis. Because of this connection, Reichheld argues, there is enormous potential for improving a company's performance by increasing customer, investor, and employee loyalty. Reichheld's research demonstrates that loyalty drives profits in direct and quantifiable ways through its impact on growth, learning, and productivity. In addition, loyalty generates a spiritual energy that powers the value creation process that is at the heart of sustained business success. In many industries, loyalty explains the differences in profitability among competitors more effectively than scale, market share, unit costs, or most other factors usually associated with competitive advantage.
Please sign in to review this product.
Format:
Devices:
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
1605 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Frederick F. Reichheld
The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World ePub (Adobe DRM) download by Rob Markey
The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World
Rob Markey & Fred Reichheld & Frederick F. Reichheld
Harvard Business Review Press, September 2011
ISBN: 9781422173350
Format: ePub
List Price: $27.95 Our price: $24.99