The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments ePub (Adobe DRM) download by Michael Dunn

The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments

Jossey-Bass
Publication date: February 2009
ISBN: 9780470443811
Digital Book format: ePub (Adobe DRM)

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Making accountable marketing decisions to improve the efficiency of spending
In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.
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The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments ePub (Adobe DRM) download by Michael Dunn
Jossey-Bass, February 2009
ISBN: 9780470443811
EAN:  9780470443811
ePub (Adobe DRM)
List Price: $27.99 eBook price: $25.99
The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments PDF (Adobe DRM) download by Michael Dunn
Jossey-Bass, February 2009
ISBN: 9780470443798
EAN:  9780470443798
PDF (Adobe DRM)
List Price: $27.99 eBook price: $25.99
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