The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers ePub (Adobe DRM) download by Patrick Corsi

The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers

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Wiley-ISTE
Publication date: March 2013
ISBN: 9781118617656
Digital Book format: ePub (Adobe DRM)

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This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.
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ENG
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The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers ePub (Adobe DRM) download by Patrick Corsi
Wiley-ISTE, March 2013
ISBN: 9781118617656
EAN:  9781118617656
ePub (Adobe DRM)
List Price: $94.99 eBook price: $92.99
The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers PDF (Adobe DRM) download by Patrick Corsi
Wiley-ISTE, March 2013
ISBN: 9781118617779
EAN:  9781118617779
PDF (Adobe DRM)
List Price: $94.99 eBook price: $92.99