The Marketing Plan Handbook, 3rd Edition ePub (Adobe DRM) download by Alexander Chernev

The Marketing Plan Handbook, 3rd Edition

Cerebellum Press
Publication date: December 2012
ISBN: 9781936572052
Digital Book format: ePub (Adobe DRM)
Rating starRating starRating starRating starRating star 7 users rated this ebook - write a review of The Marketing Plan Handbook, 3rd Edition.

Buy ePub

List price:
$24.95
Our price:
$23.99

You save: $0.96 (4%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types of companies. For startups and companies bringing new products to the market, it outlines a process for developing a winning marketing plan to launch a new offering. For established companies with existing product portfolios this book presents a structured approach for developing an action plan to manage offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture capital financing, a fast-growth company considering an IPO, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.
Please sign in to review this product.
Devices:
The Marketing Plan Handbook, 3rd Edition ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
4184 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Alexander Chernev
Strategic Marketing Management, 8th Edition ePub (Adobe DRM) download by Alexander Chernev
Strategic Marketing Management, 8th Edition
Alexander Chernev & Philip Kotler
Cerebellum Press, July 2014
ISBN: 9781936572199
Format: ePub
List Price: $37.95 Our price: $36.99
Strategic Marketing Management, 7th Edition ePub (Adobe DRM) download by Alexander Chernev
Strategic Marketing Management, 7th Edition
Alexander Chernev & Philip Kotler
Cerebellum Press, August 2012
ISBN: 9781936572151
Format: ePub
List Price: $37.95 Our price: $36.99