The McGraw-Hill 36-Hour Course: Online Marketing PDF (Adobe DRM) download by Lorrie Thomas

The McGraw-Hill 36-Hour Course: Online Marketing

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McGraw-Hill
Publication date: December 2010
ISBN: 9780071750394
Digital Book format: PDF (Adobe DRM)

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A crash course on the most dynamic marketing platform today!

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.

The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:

  • Content marketing and blogging
  • Social media marketing
  • Web analytics
  • Search Engine Optimization (SEO )
  • E-mail marketing
  • Online Public Relations
  • Earn a Certificate of Achievement Through A Free OnlineExamination!

The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

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The McGraw-Hill 36-Hour Course: Online Marketing PDF (Adobe DRM) download by Lorrie Thomas
McGraw-Hill, December 2010
ISBN: 9780071750394
EAN:  9780071750394
PDF (Adobe DRM)
List Price: $9.99 eBook price: $7.99
The McGraw-Hill 36-Hour Course: Online Marketing ePub (Adobe DRM) download by Lorrie Thomas
McGraw-Hill, December 2010
ISBN: 9780071750394
EAN:  2370003219067
ePub (Adobe DRM)
List Price: $9.99 eBook price: $7.99