The Mobile Marketing Revolution: How Your Brand Can Have a One-To-One Conversation with Everyone PDF (Adobe DRM) download by Jed Alpert

The Mobile Marketing Revolution: How Your Brand Can Have a One-To-One Conversation with Everyone

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McGraw-Hill
Publication date: March 2012
ISBN: 9780071788199
Digital Book format: PDF (Adobe DRM)

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One-to-One is transforming our world—here’ s how you can join the Revolution

What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or text messaging.

However, there’s more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term—without disrupting your business or distracting your customers—you need to understand the bigger movement that’s underway.

The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization’s existing processes and practices.

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The Mobile Marketing Revolution: How Your Brand Can Have a One-To-One Conversation with Everyone PDF (Adobe DRM) download by Jed Alpert
McGraw-Hill, March 2012
ISBN: 9780071788199
EAN:  9780071788199
PDF (Adobe DRM)
List Price: $28.00 eBook price: $24.99
The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone ePub (Adobe DRM) download by Jed Alpert
McGraw-Hill, March 2012
ISBN: 9780071788199
EAN:  2370004318561
ePub (Adobe DRM)
List Price: $28.00 eBook price: $24.99