The New Rules of Retail: Competing in the World's Toughest Marketplace ePub (Adobe DRM) download by Michael Dart

The New Rules of Retail: Competing in the World's Toughest Marketplace

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Palgrave Macmillan
Publication date: December 2010
ISBN: 9780230112360
Digital Book format: ePub (Adobe DRM)
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The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. Traditional business models will become extinct, and the relationship between vendors and consumers will shift dramatically. Here, industry experts Robin Lewis and Michael Dart identify the forces behind these changes and look at the retail heroes of today and tomorrow to see how their business models are responding to the modern marketplace. They profile industry giants such as VF Corporation (owner of Wrangler and The North Face), Starbucks, and Ralph Lauren, as well as cutting-edge favorites like Apple, Gilt Groupe, and Amazon, to uncover why some retailers are so successful at reaching today's increasingly elusive and demanding customer while others miss the mark by a mile. What they find are three crucial factors that determine whether businesses win or lose: *Neurological Connectivity -- creating an addictive, irresistible shopping experience, from preshopping anticipation to consumption satisfaction *Preemptive Distribution -- using all possible distribution platforms to access consumers ahead of the competition *Value Chain Control -- vertically integrating control of a company's entire value chain, from creation through point of sale, for maximum delivery on the brand promise This essential formula, Lewis and Dart argue, is responsible for virtually every retail success story of the past few decades. So while the landscape may never look the same, The New Rules of Retail gives business leaders the tools they need to not only survive, but thrive.
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The New Rules of Retail: Competing in the World's Toughest Marketplace ePub (Adobe DRM) download by Michael Dart
Palgrave Macmillan, December 2010
ISBN: 9780230112360
EAN:  9780230112360
ePub (Adobe DRM)
eBook price: $12.99
The New Rules of Retail: Competing in the World's Toughest Marketplace ePub (Adobe DRM) download by Michael Dart
Palgrave Macmillan Trade, August 2014
ISBN: 9781137480897
EAN:  9781137480897
ePub (Adobe DRM)
eBook price: $12.99