The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause ePub (Adobe DRM) download by Katya Andresen

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

Jossey-Bass
Publication date: May 2010
ISBN: 9780470619858
Digital Book format: ePub (Adobe DRM)

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A nonprofit's real-world survival guide and nitty-gritty how-to handbook

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.

  • Includes cost-effective strategies and proven tactics for nonprofits
  • An ideal resource for thriving during challenging times
  • Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause PDF (Adobe DRM) download by Katya Andresen
Jossey-Bass, April 2010
ISBN: 9780470619834
EAN:  9780470619834
PDF (Adobe DRM)
List Price: $27.99 eBook price: $25.99
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause ePub (Adobe DRM) download by Katya Andresen
Jossey-Bass, May 2010
ISBN: 9780470619858
EAN:  9780470619858
ePub (Adobe DRM)
List Price: $27.99 eBook price: $25.99
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