The Numerati ePub (Adobe DRM) download by Stephen Baker

The Numerati

Houghton Mifflin Harcourt
Publication date: September 2009
ISBN: 9780547416557
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
Our price:

You save: $2.96 (20%)
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
"Steve Baker puts his finger on perhaps the most important cultural trend today: the explosion of data about every aspect of our world and the rise of applied math gurus who know how to use it." --Chris Anderson, Editor-in-Chief of Wired Magazine (Wired Magazine ) An urgent look at how a global math elite is predicting and altering our behavior -- at work, at the mall, and in bed. Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it. In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering -- and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists -- and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor -- the mathematical modeling of humanity -- will transform every aspect of our lives.
Please sign in to review this product.
The Numerati ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
195 Kb
Copy From Text:
Other books by Stephen Baker
Where Does It Hurt?: An Entrepreneur's Guide to Fixing Health Care ePub (Adobe DRM) download by Stephen Baker
Where Does It Hurt?: An Entrepreneur's Guide to Fixing Health Care
Stephen Baker & Jonathan Bush
Portfolio, May 2014
ISBN: 9781591846772
Format: ePub
Our price: $14.99
The Boost ePub download by Stephen Baker
The Boost
Stephen Baker
Tor Books, May 2014
ISBN: 9780765334374
Format: ePub
List Price: $11.99 Our price: $7.99
Final Jeopardy: The Story of Watson, the Computer That Will Transform Our World ePub (Adobe DRM) download by Stephen Baker
Final Jeopardy: Man vs. Machine and the Quest to Know Everything
Stephen Baker
Houghton Mifflin Harcourt, February 2011
ISBN: 9780547747194
Format: ePub
List Price: $14.95 Our price: $11.99
Hemispheres ePub (Adobe DRM) download by Stephen Baker
Stephen Baker
Atlantic Books, August 2010
ISBN: 9781848872202
Format: ePub
List Price: $11.65 Our price: $8.99
Recently Viewed Products