Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively PDF (Adobe DRM) download by Helio Fred Garcia

Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

FT Press
Publication date: April 2012
ISBN: 9780132888851
Digital Book format: PDF (Adobe DRM)

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This is the eBook version of the printed book.Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication — and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. You'll learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda… respond to events with speed and focus… use the power of maneuver… prepare and plan… and put it all together, becoming a "habitually strategic" communicator.
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Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively PDF (Adobe DRM) download by Helio Fred Garcia
FT Press, April 2012
ISBN: 9780132888851
EAN:  9780132888851
PDF (Adobe DRM)
List Price: $34.99 eBook price: $30.99
Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively ePub (Adobe DRM) download by Helio Fred Garcia
FT Press, June 2012
ISBN: 9780132888875
EAN:  9780132888875
ePub (Adobe DRM)
List Price: $34.99 eBook price: $30.99
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