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The Product Manager's Field Guide

By Linda Gorchels

Business & Economics : Marketing - General

McGraw-Hill
Publication date: January 2003

ISBN: 9780071426237

Digital Book format: PDF (Adobe DRM)

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The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product…Read More »

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The Product Manager's Field Guide PDF (Adobe DRM)

by: Linda Gorchels

The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.

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PDF (Adobe DRM)

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The Product Manager's Field Guide PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

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1399 Kb

Language:

ENG

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