The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management PDF (Adobe DRM) download by Linda Gorchels

The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management

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McGraw-Hill
Publication date: January 2003
ISBN: 9780071426237
Digital Book format: PDF (Adobe DRM)
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The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.
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