The Publicity Push: how to build and sustain a media profile PDF (Adobe DRM) download by Morag White

The Publicity Push: how to build and sustain a media profile

Green Olive Press
Publication date: March 2013
ISBN: 9780987209955
Digital Book format: PDF (Adobe DRM)

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The Publicity Push is designed for the publicity novice and for those who want to self-manage their media activities. The book guides the reader through the communication process, explains how to design effective publicity programs, analyses what makes a newsworthy story, demonstrates how to write a media release, discusses the importance of developing professional relationships with the media and how to manage in a crisis. Ideal for the small business operator, the arts practitioner or for anyone serious about building a credible media profile. Readers will easily implement the strategies outlined in the book to achieve their goals or, alternatively, use the information to confidently brief a professional publicist. The media landscape is undergoing the biggest transformation, some say, since the development of the Gutenberg printing press. The internet has given rise to the citizen journalist, with social media tools like Facebook and Twitter allowing us all to become active participants in the generating of news. Newsrooms are now completely reinventing themselves, and journalists regularly make 'call outs' via social media to source experts and information for stories. This easy access to the internet means the public is much more media savvy- social media can create overnight sensations and celebrities talk about their 'brand' In this highly competitive environment trying to raise awareness and gain traction for your business can be tough. As pivotal as social media is, understanding how to successfully leverage your brand and get your message heard requires adopting enduring communication principles and applying a professional and strategic approach. The aim of this book is to equip the reader with a thorough understanding of how to plan and implement successful media strategies that will create awareness of your brand and communicate with target audiences. The business of generating and sustaining a media profile is hard work, and requires a creative approach and perseverance to secure coveted editorial placement and interviews. If you have done your homework, researched the media, have a great story to tell and a long-term vision in place, your dedicated efforts will return substantial benefits for both you and your business - the process of carving out and establishing your profile has begun.
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