The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising ePub (Adobe DRM) download by Andrew Cracknell

The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising

Running Press
Publication date: February 2012
ISBN: 9780762442430
Digital Book format: ePub (Adobe DRM)

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Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and into the '60s.

Like AMC's award-winning drama Mad Men, this book looks at the industry that shaped a culture. The Real Mad Men is a visual history of key major ad campaigns during the 1950s and 1960s and the people responsible for them. Beginning with the iconic VW campaign that kicked off the "Creative Revolution" it covers campaigns such as Avis, Alka Seltzer, Benson & Hedges 100s, Volvo, Chivas Regal, and Braniff Airways.

Real Mad Men reveals the true players of Madison Avenue in the era of the "Mad Men" and provides a behind-the-scenes look at key agencies, including 150 full-color illustrations of the main ad campaigns as well as numerous inset campaigns

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