The Rule of Three: Surviving and Thriving in Competitive Markets ePub (Adobe DRM) download by Jagdish Sheth

The Rule of Three: Surviving and Thriving in Competitive Markets

eBookMall Preferred Publisher
Free Press
Publication date: May 2002
ISBN: 9780743234306
Digital Book format: ePub (Adobe DRM)

Buy ePub

Our price:
$14.53
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples:
  • McDonald's, Burger King, and Wendy's
  • General Mills, Kellogg, and Post
  • Nike, Adidas, and Reebok
  • Bank of America, Chase Manhattan, and Banc One
  • American, United, and Delta
  • Merck, Johnson & Johnson, and Bristol-Myers Squibb
Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike. Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding. Years in the making and sweeping in scope, The Rule of Three provides authoritative, research-based insights into market dynamics that no business manager should be without.
Please sign in to review this product.
Devices:
The Rule of Three ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
1597 Kb
Language:
ENG
Copy From Text:
Enabled and unlimited.
Printing:
Enabled and unlimited.
Other books by Jagdish Sheth
The Business School in the Twenty-First Century PDF (Adobe DRM) download by Peter Lorange
The Business School in the Twenty-First Century
Peter Lorange & Jagdish Sheth & Howard Thomas
Cambridge University Press, July 2013
ISBN: 9781107013803
Format: PDF
List Price: $52.00 Our price: $48.99
The 4 A's of Marketing ePub (Adobe DRM) download by Jagdish Sheth
The 4 A's of Marketing
Jagdish Sheth & Rajendra Sisodia
Routledge, December 2011
ISBN: 9780415898348
Format: ePub
List Price: $49.95 Our price: $46.99
The 4 A's of Marketing: Creating Value for Customer, Company and Society PDF (Adobe DRM) download by Jagdish Sheth
The 4 A's of Marketing
Jagdish Sheth & Rajendra Sisodia
Routledge, December 2011
ISBN: 9780415898355
Format: PDF
List Price: $49.95 Our price: $46.99
Firms of Endearment: How World-Class Companies Profit from Passion and Purpose PDF (Adobe DRM) download by Sheth N. Jagdish
Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
Sheth N. Jagdish & Jagdish Sheth & Jagdish N. Sheth & Rajendra Sisodia & Rajendra S. Sisodia & David Wolfe & David B. Wolfe
Wharton School Publishing, January 2007
ISBN: 9780131873728
Format: PDF, ePub
List Price: $43.99 Our price: $38.99