The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales PDF (Adobe DRM) download by Paul Chaney

The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

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McGraw-Hill
Publication date: September 2012
ISBN: 9780071802031
Digital Book format: PDF (Adobe DRM)

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THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.

"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency

Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.

Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys".

  • The power of social utility
  • The appeal of social gifting
  • The importance of social curation
  • The role of social status
  • The value of social intelligence

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The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales PDF (Adobe DRM) download by Paul Chaney
McGraw-Hill, September 2012
ISBN: 9780071802031
EAN:  9780071802031
PDF (Adobe DRM)
List Price: $26.00 eBook price: $23.99
The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales ePub (Adobe DRM) download by Paul Chaney
McGraw-Hill, September 2012
ISBN: 9780071802031
EAN:  2370004558714
ePub (Adobe DRM)
List Price: $26.00 eBook price: $23.99
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