The Social Media Advantage: An Essential Handbook for Small Business
Publication date: February 2013
Digital Book format: ePub (Adobe DRM)
You save: $2.00 (15%)
Opening your own business can be a dream come true. As a dedicated small-business owner, you likely have a detailed business plan, expertise in your industry, and the determination to succeed. All you need now is an effective marketing strategy that won't break the bank. With all of the new media marketing options out there, where do you begin? Does your business need a company blog, Facebook account, Twitter feed, or all of the above? How do you communicate to your customers using this medium? How do you build online networks? How can you use all of this to your advantage? In this book, authors Berkley and Walter answers all of these questions and explain why social media is such an important tool for small businesses. In just a few short years, social media has become a worldwide phenomenon where Facebook updates or tweets are mini press releases read by thousands of people every day. Your small business can also get in the game, using social media as a free public relations tool! Typically, social media users interact with businesses by voicing their praise or critiques and asking questions about products or services. By replying to these inquiries with genuine interest, users will reward you by spreading the word about your business. Think of it as customer service that transforms into virtual word-of-mouth marketing, which can have a huge impact, if done correctly. Some users may have hundreds of followers, so even a single mention of your business can immensely expand your visibility online! Your success with social media will depend on you knowing how to post interesting messages that initiate a dialogue between you and your readers. This book gives you the skills to achieve this! The Social Media Advantage is a book that demonstrates you don't need to be a marketing guru to have a successful social media presence. This book is a how-to guide for small-business owners who may have no knowledge about social media, but are eager to learn how they can turn tweets into profits. Using case studies and examples, Berkley teaches readers how to ? · Become familiar with social media networks such as Facebook, Twitter, LinkedIn, MySpace, blogs and more · Create and execute a social media plan · Maximize the benefits of social media and avoid the pitfalls · Maintain your online presence efficiently · Build up your list of friends and followers · Network to effectively expand your customer or client base · Maintain a professional voice for your business Unlike traditional forms of marketing, which may require a large budget, there is no financial cost to a social media campaign. You have nothing to lose and everything to gain. Social Media for Small Business gives you the knowledge, skills, and confidence to develop an effective social media to help make your business a success!