The Starbucks Story ePub (Adobe DRM) download by John Simmons

The Starbucks Story

Marshall Cavendish
Publication date: August 2012
ISBN: 9789814408769
Digital Book format: ePub (Adobe DRM)

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Coffee is a commodity. You can get a cup at any café, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.
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The Starbucks Story ePub (Adobe DRM) download by John Simmons
Marshall Cavendish, August 2012
ISBN: 9789814408769
EAN:  9789814408769
ePub (Adobe DRM)
List Price: $12.99 eBook price: $9.99
The Starbucks Story PDF (Adobe DRM) download by John Simmons
Marshall Cavendish, August 2012
ISBN: 9789814408769
EAN:  2370004889979
PDF (Adobe DRM)
List Price: $12.99 eBook price: $9.99
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