The Story of Apple PDF (Adobe DRM) download by Adam Sutherland

The Story of Apple

Rosen Central
Publication date: January 2012
ISBN: 9781448871209
Digital Book format: PDF (Adobe DRM)

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The entertaining and accessible text tells the story of the Apple computer company, starting with its founding by Steve Jobs and Steve Wozniak in the late 1970s and continuing to current activity. The text discusses Apple's groundbreaking products, from the first personal computer, the Apple II, to today's wildly popular music and mobile communications devices, the iPod, iPad, and iPhone. Along the way, readers will learn about Apple's philosophy for developing technological products that everyone will want to use, as well as the inspired business planning that has allowed Apple to survive and thrive. Sidebars explain business concepts and profile the people who are the brains behind the brand. Colorful photos and design enliven appeal to all readers.
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