The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy PDF (Adobe DRM) download by Jeffrey Reiman

The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

Wiley
Publication date: December 2012
ISBN: 9781118463970
Digital Book format: PDF (Adobe DRM)
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A proven methodology for building a purpose-powered organization

Some ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.

  • The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization
  • Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders

The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?"

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The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy PDF (Adobe DRM) download by Jeffrey Reiman
Wiley, December 2012
ISBN: 9781118463970
EAN:  9781118463970
PDF (Adobe DRM)
eBook price: $18.99
The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy ePub (Adobe DRM) download by Jeffrey Reiman
Wiley, December 2012
ISBN: 9781118463994
EAN:  9781118463994
ePub (Adobe DRM)
eBook price: $18.99
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