The Strategic Designer: Tools & Techniques for Managing the Design Process ePub download by David Holston

The Strategic Designer: Tools & Techniques for Managing the Design Process

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Publication date: March 2011
ISBN: 9781440315183
Digital Book format: ePub (DRM-Free)
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THE DESIGN PROFESSION HAS BEEN ASKING ITSELF SOME IMPORTANT QUESTIONS LATELY.How do designers deal with the increasing complexity of design problems? How do designers become co-creators with clientsand audiences? How do designers prove their value to business?The transition has been happening for a while now: Design is no longer solely concerned with color, type and image. To thrive in the future, designers must sharpen their strategy skills now. The Strategic Designer will help you do just that, with clear instruction and explanatory case studies. You'll learn to:• think through problems rationally• use a process to determine solutions to problems• build strong client relationships• elevate your standing with clients• increase project success rates• boost effi ciency and enhance creativityBy adopting a process that considers collaboration, context and accountability, designers move from "makers of things" to"design strategists."
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A new concept

An important piece of work for any designer, The Strategic Designer by David Holsto gives new insights about the whole purpose of a designer in an organization. The design job in every company shouldn’t be only about the look, but it should integrate and express the strategy of the company to customers and related competitors. David Holsto, an experienced design manager, explains in detail and focuses mainly on case studies to show what it means to adopt a strategy in your design and how to build stronger relationships with your customers. No matter if you are a freelance designer or you are working for a big company, as David Holsto emphasises, the importance of strategy in commercial design is crucial.
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Language:
ENG