The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker ePub (Adobe DRM) download by Robert W. Swaim

The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker

Wiley
Publication date: November 2011
ISBN: 9781118179246
Digital Book format: ePub (Adobe DRM)

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The strategy and marketing wisdom of Peter Drucker, compiled into one handy guide

Peter Drucker was widely considered the father of modern management. His 39 books and countless scholarly and popular articles predicted many of the major economic developments of the late twentieth century, and his influence upon modern business is almost immeasurable. In The Strategic Drucker, Drucker associate and student Robert Swaim has distilled Drucker's most important business strategies and philosophies into one valuable book. Swaim recounts and compiles Drucker's insight on growth, strategic planning, sales, marketing, innovation, and a wealth of other vital business topics. For anyone who wants to get to know the real Drucker, without digging through all of his books and articles, The Strategic Drucker is a valuable resource.

Robert Swaim, PhD (Beijing, China), has taught at numerous universities around the world and collaborated with Peter Drucker in developing an MBA and executive development program for Chinese executives and managers.

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The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker ePub (Adobe DRM) download by Robert W. Swaim
Wiley, November 2011
ISBN: 9781118179246
EAN:  9781118179246
ePub (Adobe DRM)
List Price: $24.99 eBook price: $22.99
The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker PDF (Adobe DRM) download by Robert W. Swaim
Wiley, November 2011
ISBN: 9781118179222
EAN:  9781118179222
PDF (Adobe DRM)
List Price: $24.99 eBook price: $22.99