The Third Screen: Marketing to Your Customers in a World Gone Mobile ePub (Adobe DRM) download by Chuck Martin

The Third Screen: Marketing to Your Customers in a World Gone Mobile

Nicholas Brealey Publishing
Publication date: May 2011
ISBN: 9781857889079
Digital Book format: ePub (Adobe DRM)

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The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen--the mobile device--changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era the nature of marketing is changing as well, creating a new system of participatory advertising in which untethered customers and forward-thinking companies must exchange valuable information within the cloud.
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