Truth About Finding and Using Customer Momentum and the Wisdom of Crowds, The ePub (Adobe DRM) download by Michael Solomon

Truth About Finding and Using Customer Momentum and the Wisdom of Crowds, The

FT Press
Publication date: September 2010
ISBN: 9780132480697
Digital Book format: ePub (Adobe DRM)

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This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.

How you and your customers are influenced by others (from celebrities to experts to groups)⿦and what that means for marketing.

In Like Mike, the main character believes that he can fly higher when he dons his magical Air Jordans. Even those of us who would need a rocket pack to jump higher still get caught up in beliefs like thisâ¿¿if we didn't, all those sweet celebrity endorsement deals would be nothing but net. Many of our product choices are strongly influenced by what others do.

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Truth About Finding and Using Customer Momentum and the Wisdom of Crowds, The ePub (Adobe DRM) download by Michael Solomon
FT Press, September 2010
ISBN: 9780132480697
EAN:  9780132480697
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
The Truth about Finding and Using Customer Momentum and the Wisdom of Crowds PDF (Adobe DRM) download by Michael Solomon
FT Press, September 2010
ISBN: 9780132478700
EAN:  9780132478700
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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