The Ultimate Free Publicity and Self-Promotion Action Plan PDF (Adobe DRM) download by George McKenzie

The Ultimate Free Publicity and Self-Promotion Action Plan

Mastermind Learning Systems
Publication date: June 2004
ISBN: 9780974471129
Digital Book format: PDF (Adobe DRM)

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Inside information and tips on how to find new, targeted prospects for your business by getting free publicity from radio, TV, newspapers and magazines. This is a step-by-step, "by the numbers" guide for small business owners, entrepreneurs, authors, speakers, coaches, consultants and anyone who has little or no training in public relations or self-promotion. The 120 page ebook, authored by award-winning TV anchor George McKenzie, also includes links to seven hours of digital audio programs which the customer can listen to through their computer. The audio program titles are: "10 Tips, Tools and Tricks You Must Use for a Kick-Butt Publicity Campaign," with former Milwaukee Business Journal Editor Joan Stewart "Inside Stuff: How To Milk the Mass Media for Free Publicity," with George McKenzie "How to Get Free Publicity Through Public Speaking," with George McKenzie and noted business speaker Patricia Ann Bath "How To Get Free Publicity by Engaging Journalists With Your Media Kit and Online Press Room," with former Milwaukee Business Journal Editor Joan Stewart "Five Tests Every Press Release Must Pass" with David Frey and George McKenzie, and "Press Release Angles: From Yawners to Winners" with marketing expert and author Dr. Marcia Yudkin.
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