The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed ePub (Adobe DRM) download by Bruce C Brown

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed

Atlantic Publishing Group, Inc.
Publication date: January 2014
ISBN: 9781601381569
Digital Book format: ePub (Adobe DRM)

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In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! By investing a few dollars you can easily increase the number of visitors to your website and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your website, search engines, and PPC advertising campaign methodology. This book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we interviewed some of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits.
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The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed PDF (Adobe DRM) download by Bruce C Brown
Atlantic Publishing Group, December 2007
ISBN: 9787772503373
EAN:  9787772503373
PDF (Adobe DRM)
List Price: $24.95 eBook price: $21.99
The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed ePub (Adobe DRM) download by Bruce C Brown
Atlantic Publishing Group, Inc., January 2014
ISBN: 9781601381569
EAN:  9781601381569
ePub (Adobe DRM)
List Price: $9.95 eBook price: $8.99
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