The Vibe: The Marketing Handbook for Every Product, Service and Industry ePub (Adobe DRM) download by Gary Bertwistle

The Vibe: The Marketing Handbook for Every Product, Service and Industry

Wrightbooks
Publication date: September 2010
ISBN: 9781742468365
Digital Book format: ePub (Adobe DRM)

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While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business.

In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers.

Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses -- The Vibe is what every brand needs!

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The Vibe: The Marketing Handbook for Every Product, Service and Industry ePub (Adobe DRM) download by Gary Bertwistle
Wrightbooks, September 2010
ISBN: 9781742468365
EAN:  9781742468365
ePub (Adobe DRM)
List Price: $24.99 eBook price: $22.99
The Vibe: The Marketing Handbook for Every Product, Service and Industry PDF (Adobe DRM) download by Gary Bertwistle
Wrightbooks, November 2010
ISBN: 9781742468358
EAN:  9781742468358
PDF (Adobe DRM)
List Price: $24.99 eBook price: $22.99
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