The Victory Lab: The Secret Science of Winning Campaigns ePub (Adobe DRM) download by Sasha Issenberg

The Victory Lab: The Secret Science of Winning Campaigns

eBookMall Preferred Publisher
Crown Publishing Group
Publication date: September 2012
ISBN: 9780307954817
Digital Book format: ePub (Adobe DRM)
Rating starRating starRating star 1 user rated this ebook - write a review of The Victory Lab: The Secret Science of Winning Campaigns.

Buy ePub

List price:
$12.99
Our price:
$11.99

You save: $1.00 (8%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Please sign in to review this product.
Devices:
The Victory Lab ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
2292 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Sasha Issenberg
Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America, A Sneak Preview from The Victory Lab ePub (Adobe DRM) download by Sasha Issenberg
Rick Perry and His Eggheads
Sasha Issenberg
Crown Publishing Group, August 2011
ISBN: 9780307986771
Format: ePub
Our price: $0.99
The Sushi Economy: Globalization and the Making of a Modern Delicacy ePub (Adobe DRM) download by Sasha Issenberg
The Sushi Economy: Globalization and the Making of a Modern Delicacy
Sasha Issenberg
Gotham Books, May 2007
ISBN: 9781592403639
Format: ePub
Our price: $12.99